Recently, a new feature of WeChat's built-in browser has attracted a lot of attention: users are able to display domain names when accessing web pages through WeChat! Previously it was not displayed. What far-reaching impact will this change in displaying domain names have on the domain name industry?

1, increase web access security
WeChat does not show the domain name, the user is often unable to directly identify the true intent of the link, especially when facing network security threats, the risk of encountering phishing sites increases, at this time, it is particularly important to identify real and fake domain names.
When the domain name is displayed, users can take the initiative to determine the authenticity of the link, thus effectively avoiding potential risks. For example, when the user accesses a shopping site, by observing the displayed domain name can confirm its authenticity, to protect personal property security.
2. Highlighting the importance of domain names
With the promotion of this feature of WeChat, more and more users will notice this subtle change, and the attention to the domain name of the access page will be significantly increased in the future. Whether other social platforms will follow suit becomes the focus of hot debate. This change may not only trigger competition in the industry, but also prompt more platforms and individuals to re-recognize the importance of domain names.
3. Quality domain names will become more and more popular
The launch of this feature not only improves network security, but also re-recognizes the value of the domain name itself. The brand effect and market recognition of the domain name will directly affect the user's trust and business value. Merchants need to pay more attention to the quality of domain names when sharing links.
In the past, some seemingly irrelevant junk domain names will be gradually eliminated, while two-letter, three-letter, pinyin and other easy-to-remember quality domain names will receive more attention.
At the same time, the Domain Showcase also helps investors to better assess brand value and business opportunities, and promotes the circulation of quality domain names.