Successful transaction for BoatSales.com! A perfect fit for the “Boat Sales” market brand!

The venerable domain name BoatSales.com, first registered since 1995, has finally been successfully sold. The news of this transaction was announced by Tracy Fogarty, a domain broker. She is the founder of eNaming.com, a company that specializes in buying, selling and brokering top level domains, offering a wide range of high quality domain name resources to its clients.

So, who is the new owner of BoatSales.com?

For now, BoatSales.com has made the jump to Boatmart.com, an online resource platform that specializes in boats and personal watercraft (PWC). According to its website, Trader Interactive is the parent company of Boatmart and has more than 30 years of industry experience. The company is a leader in the sale of motorcycles, personal watercraft, snowmobiles, RVs, airplanes, as well as commercial vehicles and heavy equipment, and has become a trusted resource for buyers, private sellers, and dealers through digital sales and marketing transformation.

Boatmart is part of Trader Interactive's suite of well-known trading platforms such as Cycle Trader, PWC Trader, ATV Trader, Snowmobile Trader, RV Trader, Aero Trader, and Trade-A-Plane. These platforms attract around 10 million unique visitors per month, which is a testament to their influence in the relevant markets.

According to DomainTools' historical WHOIS data, BoatSales.com is sold by Mark Upgrade, a mysterious startup founded in 2018 and backed by a “small group of entrepreneurs” led by Tatiana Bonneau. Nonetheless, industry insiders are convinced that Mark Upgrade has actually owned BoatSales.com for nearly 20 years. The completion of this deal caps a long history for the domain.

With this deal, BoatSales.com will continue to serve the marine and jet ski market with the support of Boatmart, further expanding Trader Interactive's presence in this space. It is certainly another validation of the domain's investment potential.