Just recently, it was revealed that Byte Jump, a well-known Chinese Internet company, has successfully acquired the domain name byte.dance. the exact amount was not disclosed. The domain name was registered on July 17, 2014 at the earliest. Interestingly, “byte.dance” is the full name of the company “ByteDance”.

“.dance” is a generic top-level domain (gTLD) that is used exclusively for dance-related content and activities. This domain extension provides an exclusive online space for dance-related individuals, organizations and businesses. Below is some key information about the “.dance” domain name:

1. Uses and Scope of Application
Dance professionals: Dance teachers, dancers, choreographers, dance studios, etc. can use “.dance” domain names to showcase their professional works and services.
Dance organizations and companies: Dance schools, dance teams, dance competitions and related companies can use “.dance” to create online brands related to their business.
Dance enthusiasts: Individual dance enthusiasts or bloggers can use “.dance” to share their dance experiences and content.
2. Advantages
Focus: “.dance” clearly points to the dance field, making related online content more specialized and relevant.
Branding: For dance-related brands and businesses, this domain name can help them establish a clear brand image on the web.
Search Optimization: Having a specific domain name suffix can help search engines better identify and categorize website content, which may improve rankings in relevant search results.
3. Registration and Management
Registration: “.dance” domain name can be registered through various domain name registrars. The registration process is usually similar to other TLDs.
Renewal: Like other domain names, “.dance” domain name needs to be renewed periodically to ensure its validity and ownership.
4. Application Scenarios
Event promotion: to promote dance events, performances, festivals and competitions.
Education and training: to create dedicated websites for dance courses, workshops and classes.
Community and Networking: to create online communities and networking platforms for dance enthusiasts and professionals.
The “.dance” domain name provides an option specifically for the dance industry, helping dance-related individuals and organizations to create a unique brand and presence on the Internet.