Taobao.com Completes PC Upgrade, "Tao Jianghu" Forum Restarts

On May 6, Taobao.com released "A Letter to tao.com Users" on the Tao Jianghu forum, announcing the completion of a major site upgrade. Part of the content is as follows:

It is reported that the revamp is Taobao's largest update in 7 years, for consumers to use the PC terminal shopping experience to do one by one improvements, such as login status to do a longer time to maintain, the shopping cart for the first time to show the price of the coupon, the product details to do the preferential automatic collection, "My Taobao" increased invoice management, and so on. At the same time, also re-launched Taobao early forum "Tao Jianghu" bbs.taobao.com.

For many years, we are accustomed to the mobile Taobao, until today, there are still nearly ten million users using tao.com every day. the traffic is huge and cannot be ignored. Through the recent changes of tao.com, we can be sure that Taobao is about to re-emphasize the PC terminal. This is what many users are saying. Some users commented after the post:

1, that was forgotten taobao.com, finally be seen!

2, the computer screen is large, see shopping, video, picture description has a better visual, higher operability.

3, great interface, I quite like the PC to see the goods, that's called a strong, the phone is too small, eyes tired!

Although the cell phone APP is very convenient, but also can not ignore the PC side, here to express 3 points of view:

1, the announcement is deliberately released in the way of forum posts

Now an Internet company to release the announcement is generally a video or public number, Taobao as the boss of China's e-commerce industry, the official announcement surprisingly taobao.com domain name on behalf of the site and in the form of a forum square cloth. This fully illustrates the importance of domain names in the Internet world.

2, the announcement to "taobao.com" domain name instead of "Taobao"

Taobao was born in 2003, the year of SARS, Taobao appeared, changed the way people shop, but also let a lot of people in Taobao earn money. It became one of the most popular websites. At one time, "Taobao" was equal to "online shopping". Many people shop by typing Taobao.com into their browser or typing "Taobao" into the search box.

Around 2015, Taobao focused on the development of mobile APP, the focus gradually shifted to the mobile terminal, for a period of time, a variety of concessions, a variety of convenience are pointed to the mobile terminal, so that taobao.com PC terminal more and more bad to use, the user complained a lot of grievances, suffering, the announcement, deliberately used "taobao.com" domain name instead of "taobao.com". This announcement, deliberately using the domain name "taobao.com" instead of "taobao.com", seems to indicate that Taobao will re-emphasize the determination of the PC side of the site.

3, domain name advertising is more cost-effective than QR code

In China, domain name advertisements have not appeared in outdoor advertisements for a long time, while in foreign countries, domain name advertisements can be found on public signboards, buses and subways. China's outdoor advertising is replaced by QR code, no recognition and memorability to speak of, generally very few people take out their cell phones to scan, this advertising effect is much smaller.

The domain name is different, it is not only the "door number", but also has a brand. A good short domain name is unforgettable for users. For example: QQ.com, MI.com, KE.com and so on. That is to show the strength, but also to leave an impression on the user. Taobao's move may make more big companies re-emphasize the importance of domain names.

In recent years, the mobile Internet is really developing rapidly, compared with foreign countries, we are much faster, but the vast Internet is by no means hosted in a cell phone app, but by an independent station with a top-level domain name, let's look forward to and witness the PC site back to the Internet.