Is it hard to change your domain name? WordPress three-letter domains are back to their original domain names

I remember that in 2023, WordPress officially announced the transition of the long domain name WooCommerce.com to the three-letter domain name WOO.com. However, just this morning, I discovered on foreign media platforms that they issued a notice stating their intention to migrate back. The reason cited was facing some SEO challenges, particularly with regards to Google search engine's unfriendliness towards the new domain name.

WooCommerce is a company under WordPress creator Automattic, and encountered troubles when attempting to change its domain name from WooCommerce.com to Woo.com. The problem was so severe that it reverted back to woocommerce.com.

In today's blog post, the company stated:

"The migration to Woo.com presented challenges for our users to find WooCommerce in Google search results, and the situation worsened after Google's update in March. To address these challenges, we convened a group of SEO experts and consultants to assess the best way to enhance the WooCommerce brand strength. We collectively believe that reverting to WooCommerce.com will bring the best results for WooCommerce and the broader Woo community."

Even for the most technologically adept companies, switching domain names is a daunting task. This applies to anyone who thinks changing domain names is easy. Therefore, domain renewal prices should not be restricted...