On March 31st, the official Honor account announced on Weibo: Starting from March 31st, the official domain name of Honor will officially upgrade from "hihonor.com" to "honor.com". An imaginative AI future is on its way.
Obtaining the honor.com domain name was not an easy task. Honor had been in communication for several years until recently when they finally acquired it.

The domain Honor.com was registered in September 1995. Zhao Ming, CEO of Honor Terminal Company, answered questions about the honor.com domain name in an interview (the following excerpt is from the Shanghai Securities News).
1. Why did Honor choose to switch domain names on March 31st?
March 31st holds special significance. Three years ago, on March 31st, we announced on Weibo that Honor had completed business integration and embarked on a new business strategy.
2. How much investment was made to acquire this domain name, and how valuable do you think it is?
"The value of the word 'honor' cannot be measured in monetary terms. Honor is worth any value we put into it, and the actual process involves more than just financial costs. The domain name is not only a domain name but also a strategic move, as well as a reflection of the future value of the company."

He believes that Honor's annual R&D investment, which accounts for over 10% of its revenue, innovative products and experiences, as well as its global brand value and reputation, are key indicators of the value of Honor's domain name return.