eTrade.Tokyo – Gateway to Japan’s Digital Trading Future
1. Vision
To become the premier digital gateway for global investors, traders, and fintech platforms seeking access to Japan’s regulated, high-volume commodity and equity markets.

2. Market Opportunity
- Japan’s Financial Depth: Tokyo is Asia’s second-largest financial hub, with deep liquidity in commodities, equities, and derivatives.
- Digital Trading Boom: Rising demand for mobile-first, multilingual trading platforms among millennials and global expats.
- Regulatory Clarity: Japan’s FSA offers transparent guidelines for fintech and brokerage operations, ideal for cross-border expansion.

3. Platform Features
- 🌐 Multilingual Interface: English, Japanese, Mandarin, and Hindi support for global accessibility.
- 📊 Live Market Data: Real-time feeds from TOCOM, Nikkei, and global exchanges.
- 💼 Brokerage Integration: API-ready for Rakuten Securities, SBI, Monex, and Interactive Brokers.
- 🔐 Compliance Engine: Automated KYC/AML aligned with Japan’s FSA and global standards.
- 📱 Mobile-First UX: Optimized for Android/iOS with biometric login and voice trading.
- 🧠 AI Insights: Predictive analytics for commodities, equities, and ETF trends.

4. Revenue Model
- Subscription tiers for premium analytics and trading tools.
- Commission-sharing with integrated brokers.
- Sponsored listings for Japanese IPOs and ETFs.
- Licensing of compliance modules to fintech partners.

5. Competitive Edge
- First-mover advantage with the .Tokyo domain branding.
- Cultural and regulatory localization for Japan.
- Strategic partnerships with commodity exchanges and fintech accelerators.

6. Target Segments
- Global retail investors seeking access to Japanese markets.
- Fintech platforms expanding into Asia.
- Commodity traders and analysts.
- Japanese diaspora and bilingual professionals.

7. Go-to-Market Strategy
- Launch campaign during Tokyo Fintech Week.
- Influencer-led onboarding for retail traders.
- Strategic alliances with Japanese universities and incubators.
- SEO and domain branding via premium extensions (.Tokyo, .Trade, .Inc)

8. Team & Advisors
- Founders with deep expertise in domain strategy, SaaS, and regulatory risk.
- Advisors from Japan Exchange Group, Rakuten, and global fintech VCs.

9. Ask
- $2.5M seed round to build MVP, secure brokerage APIs, and launch in Tokyo.
- Seeking strategic investors with fintech, domain, or Japan market experience.