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Amazon, the world's largest online e-commerce company, was founded in 1995 and is one of the earliest companies to engage in e-commerce on the internet. Initially, it only sold books online, but through continuous business expansion and str
Amazon, the world's largest online e-commerce company, was founded in 1995 and is one of the earliest companies to engage in e-commerce on the internet. Initially, it only sold books online, but through continuous business expansion and strategic planning, it has become the world's largest online retailer with the widest variety of goods and the second-largest internet company globally. In September of last year, Amazon's market value exceeded $1 trillion, making it the second company in the world, after Apple, to achieve a market value of over $1 trillion.
Many people are familiar with Amazon.com as the official website domain of Amazon. But do you know how many domains it owns? According to incomplete statistics, Amazon owns at least 5,000 domains. More than half of Amazon's success can be attributed to the enormous traffic value brought by its thousands of domains. In addition to owning these domains, Amazon continues to acquire premium domains. Let's take a look at some of the domains they have acquired recently:
In March of this year, Amazon acquired the domains Streaming.com and Streaming.net. "Streaming" is a typical English term related to the streaming media industry, significantly enhancing the commercial value of these domains. Although the transaction price was not disclosed, some investors estimated it to be over $3 million. These domains are now in use on Amazon's Prime Video platform.
In December 2018, Amazon acquired the three-letter domain FBA.com, which, at first glance, may seem like an ordinary three-letter .com domain. However, being acquired by Amazon suggests that it is not ordinary. FBA stands for Fulfillment by Amazon, a service where sellers send their products to Amazon's fulfillment center, and Amazon handles storage, picking, packing, shipping, customer service, returns, and more, for a fee. The domain is now used on Amazon's logistics website.
In September 2018, Amazon purchased the domain AWS.com for its cloud business, Amazon Web Services (AWS). The domain was acquired from AWS Convergence Technologies, a subsidiary of Earth Networks. AWS.com is now the official website for Amazon Web Services.
In July 2018, Amazon acquired the domain Prime.com for a reported price of over $5 million. Prime.com is a generic and versatile word, suitable for various projects. Amazon has been using this domain to promote its annual Prime Day, a global shopping event for Prime members.
In February 2018, Amazon acquired the domain Ring.com, a smart doorbell manufacturer. This acquisition contributed to significant growth in Ring's performance and website traffic. Amazon later acquired Ring for over $1 billion.
Amazon also acquired the domain "alifuqin.com," which roughly translates to "Ali's Father" in English. While the exact purchase price is unknown, it has raised curiosity about Amazon's relationship with Alibaba, as "Ali's Father" caused a stir when Yahoo changed its name to "Ali's Dad" in China.
Over the years, Amazon has been combating counterfeit products. One of its initiatives is Project Zero, and Amazon acquired the corresponding domain ProjectZero.com for this purpose. Project Zero aims to eliminate counterfeit products from the platform, and the domain leads to the Amazon Project Zero official website.
Amazon introduced a new pet food and pet toy brand named "Wag" and acquired the domain Wag.com for it. Owning this brand domain helps strengthen its presence in the pet products market.
While there have been rumors that Amazon may accept cryptocurrency payments like Bitcoin, Amazon has never confirmed these speculations. However, Amazon acquired several cryptocurrency-related domains, including amazonethereum.com, amazoncryptocurrency.com, and amazoncryptocurrencies.com, which may be aimed at protecting its brand name.
In 2011, Amazon quietly acquired the short domain z.cn, which requires less effort for users to input compared to amazon.cn. This strategic acquisition has likely brought Amazon a significant amount of traffic.
Besides these, Amazon owns thousands of premium domains like EXchange.com, Look.com, yoyo.com, Leep.com, zhuoyue.cn, xingu.com, woot.com, zme.com, a9.com, and many more.
Amazon's ability to acquire such a large number of premium domains reflects its emphasis on domain names and brand protection. Amazon has become the world's largest e-commerce conglomerate with a market value of over $907.7 billion. Its success demonstrates the intricate connection between a company's growth and its domain name strategy.
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