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Some say, "Domain names are like women's skirts; the shorter, the better." The criterion for judging a quality domain name often revolves around its character count. But does that mean shorter domain names are always more valuable?Not neces
Some say, "Domain names are like women's skirts; the shorter, the better." The criterion for judging a quality domain name often revolves around its character count. But does that mean shorter domain names are always more valuable?
Not necessarily. Many longer character domain names also hold significant value. For example, a 19-character domain name, "CognitiveAutomation.com," traded successfully in 2020 for $300,000 and is now in active use. Today, let's delve into the topic of "domain name length."
**Domain Name Length**
Usually, when we refer to domain name length, we're talking about the character count of the domain's main body. Shorter characters make it easier for users to remember and type, not only guiding them to direct domain access but also helping establish brand identity. Examples include Xiaomi's MI.com, Tencent's QQ.com, and KFC's KFC.com, among others.
Moreover, apart from mainstream .com domains, domain name extensions that are short, memorable, easy to pronounce, and distinctive are also preferred. These include extensions like .vc, .io, .me, .xyz, and some new top-level domains dominated by common words, such as .top, .online, and .shop.
**Length and Sales**
The chart below depicts the sales data for .com domains over the last five years. Within the range of approximately 16 characters, sales have remained strong for all domain names. This likely indicates that many domain names are combinations of two words, which typically fall between 6 and 9 letters.
Additionally, longer character .io domain names have seen a sharp drop in sales, with fewer than 100 .io domains having over 11 characters, and .co domain sales declining even faster for domains over 10 characters.
**Length and Prices**
The chart shows the variation in domain name length and sales prices over the past five years for four high-exposure domain extensions: .com, .org, .co, and .io (data source: NameBio).
As two and three-character .com domain names have generally higher prices, they can skew the overall price averages and are not included in the analysis. This reveals that, for .com domain names, the correlation between average price and domain name length isn't as strong as one might think.
For example, the 5-character .com domain "voice.com" was sold for $30 million in 2019, while the 15-character "HealthInsurance.com" sold for $8.133 million in the same year.
However, under the same character length, different domain extensions have different average prices. For domains with 4-9 characters, .co domains have higher average prices than .com domains. But for longer character domains, .com prices are notably higher than other extensions. There isn't a significant difference between .org and .com for longer character domain names.
While domain name character length is important, especially for memorability and ease of use, the key remains in the domain's application value and the meaning it conveys.
Domain names that combine well with industry trends, have strong implications, and may even extend to highly communicative phrases or internet slang terms will always be favored, whether they are short two or three-character domain names or longer ones.
In summary, in the digital age, domain names, as fundamental infrastructure of the internet, represent an industry with immense growth potential and long-term prospects. What are your thoughts on the domain name length debate? Feel free to share your views in the comments.
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